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Ten ways to avoid commercial email censorship
According to recent research, one in every six emails sent by brands are lost before they even reach their intended recipient. The introduction of Gmail’s segmentation tool, which I analysed...
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Email and Marketing Automation – What to expect in 2015
Throughout the course of this year we have seen marketers move closer to adopting a data-driven approach to their campaigns. In fact it is increasingly becoming the norm. However, there are a number of...
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Why do brands need to harness data insights to achieve true individualisation?
Individualised marketing is the future. In fact, according to the findings of our latest Global Data-Driven Marketing Survey, 90% of marketers agree, with twice as many companies now claiming to have...
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Mobile, the email medium, and the importance of the message
Email is making a comeback. According to new DMA national client email report, success has been seen across the board for email: delivery rates have increased by 10% year on year; open rates are up by...
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Evaluating the use of data and the importance of achieving data neutrality
As marketers we all understand far too well the power and relevance of data and how it plays a vital role in equipping us with the insight and tools required to create highly effective campaigns....
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Why is email the key component of a cross-channel marketing strategy?
Marketers are now being more creative with their campaigns in an attempt to adapt to the introduction of new technology. It’s now expected that campaigns are working intrinsically cross-channel to...
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Reverse automation: how marketers can keep control of the customer relationship
There’s a number of new marketing techniques that are currently being experimented with by those looking to ‘catch the moment’ and find alternative, disruptive ways to reach their audience. This can...
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How can data empower a better marketing solution in 2016?
As marketing departments spend the first month of 2016 preparing and planning the strategy for the year ahead, it’s worth taking a moment to analyse the performance of marketing efforts in 2015, and...
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How to plug the personalisation gap
Personalisation is without a doubt one of the buzz words with the most equity behind it at the moment when it comes to digital marketing. Regardless of the sector they are operating in brands are...
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Why is predictive modelling more powerful than real-time responses?
The success of any omnichannel strategy can be determined by the quality of the data behind it. Without data, a brand’s ability to create a campaign that transcends multiple touchpoints with relevancy...
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